Not every clip deserves to be posted. When you cut five moments from one video, which three go live? The viral score is our answer: a single 0–100 number that estimates how likely a clip is to hold attention and earn shares.
What the score measures
The score combines three signals:
- Energy (audio intensity): louder, more dynamic segments — laughter, emphasis, excitement — hold attention better than flat delivery. Energy analysis of the segment is the largest component.
- Pacing (duration fit): a 15-second clip that packs a complete idea scores higher than a 60-second clip with dead air. The score rewards tight structure.
- Structure (hook + CTA): clips that open with a hook overlay and close with a call-to-action get a boost, because retention at the start and action at the end are what platforms reward.
What it doesn't do
Let's be honest: no heuristic can predict the algorithm. The score doesn't know your niche, your audience, or whether the topic is trending. Treat it as a first filter, not a final verdict. A score of 85 doesn't guarantee a million views, and a 60 isn't automatically a flop.
How to use it
When you're choosing between moments, post the highest-scoring ones first. Over time, compare your actual view counts against the scores — you'll start to see which kinds of moments your specific audience responds to, and the score becomes a calibrated assistant rather than a guess.
The point was never a perfect prediction. It's to stop you posting blind.